Your App Failed Because of This

With millions of apps available on the App Store and Google Play, you’d think mobile apps were an easy ticket to large profits. Surprisingly, the evidence points the other way.

According to a Forbes article, research indicates that less than .01% of apps will be labeled a success by its developers come 2018.

The research further revealed that consumers only download 90% of paid apps less than 500 times per day, earning its creators less than $1,250 a day.

So, the road to financial success from a mobile app is a hard one. That’s not to say it isn’t possible, but some setbacks here and there is to be expected. Realized your app isn’t in the .01%? So, it wasn’t an instant hit; here’s why.

Not Using the Right Beta Testers

Beta testing is crucial for apps, as good feedback from beta testers allows you to get rid of the bugs and fine tune specific features before launch.

In other words, good feedback from the beta testing phase gives you a better idea of what your target audience wants, ensuring, come launch time, that users download a better product, and are satisfied with the results. However, not using the right beta testers spells out disaster despite what feedback they give.

Essentially, you are depending on input from people who the app wasn’t made for to begin with. Your app could be ready from the get-go but “improving” it based on feedback from beta testers not a part of your target audience will derail your app’s success.

What You Need to Do

Go back to the drawing board, analyzing how you chose the wrong beta testers. Most likely, marketing played a (large) part.

Maybe you didn’t study how your target audience consumes information on social media? In doing so, perhaps you used a certain tone of voice and images on social media platforms that didn’t attract them?

Pain Point Wasn’t Defined Enough

Pain points are your target audience’s problems; they’re the meat and potatoes for entrepreneurs. Addressing your target audience’s specific pain points ensures your app will be well received.

Too general of a pain point though could turn off a portion of your target audience, affecting the number of downloads and return on investment.

What You Need to Do

Can you get more specific about the pain point(s) your app solves? If so, go back to the drawing board. You may have to start from scratch…but, this time, you’ll be headed in the right direction.

Ineffective Positive Reinforcement

Yik Yak, Whisper, and Secret all faced this: ineffective positive reinforcement. In the case of these “anti-social media” apps, anonymous users didn’t receive enough of a reward when posts received upvotes since they weren’t tied to the user’s real identity.

Like these three, your app could have an ineffective rewards system where users don’t feel compelled enough to keep the app on their phone, download it, or use it often.

What You Need to Do

In round 2, address this issue in the beta testing phase. Not to mention, study the main ways your target audience receive positive reinforcement.

Not Utilizing Influencers in Your Market Strategy

According to research, 40% of respondents bought a product after seeing an influencer on Instagram, Twitter, Vine, or YouTube use it. Not leveraging an influencer hurts your marketing efforts, whether they’re aggressive or not.

What You Need to Do

Find out what influences your target audience looks up to; contact them to see if they can promote your app (know that this may be another expense).

 

Also check out Stackify to learn how you can boost your app’s performance, as well as re-evaluating your marketing strategy and buyer persona.

Final Thoughts

The pool of mobile apps is only going to become more saturated and competitive. Knowing why your app failed and what you can do to fix it can set you apart from the crowd. How else can you improve your mobile app? Make a comment!