Most first-time entrepreneurs set up a physical store for their small business and expect sales to grow organically. Rarely does this happen. That’s when you realize the true challenge in getting potential walk-ins to your store.
It takes concentrated effort to ensure that your business is doing the kind of sales it needs to be. Have you ever considered using the internet as another channel to sell your products?
Instead of waiting for your store to become popular in your locality, you can expand your sales online with an e-commerce website. Let us start with the basics.
What Is E-Commerce?
Electronic Commerce, or E-Commerce, refers to any business or commercial transaction that uses the internet as a medium. Your business is an ecommerce business when you have an online platform (website) enabled for shopping and transactions.
An e-commerce platform or website is a place where you can showcase your products and services online for your consumers to buy. It allows them to buy your products and services without the constraints of store timings or commute distance, all of which enable a level of scale that can’t be accomplished by a physical store. And because of this, more and more businesses are moving onto the e-commerce sector.
How Can You Build An E-Commerce Platform?
Building an ecommerce website for your business from the ground up involves a strong committed investment of both resources and funding. A typical e-commerce project requires extensive work and time to make it a success. To make the process of getting online easier for you, there are several e-commerce solutions available in the market.
An e-commerce software solution allows you to build your own website for your business. These solutions reduce complications involved in getting online and equip your store with the features required to expand your business online. There are several e-commerce software solutions available for you like, Shopify, BigCommerce, Magento, Volusion, etc. Each of these options are unique, and suit different target markets. Some providers like Shopify and Wix have packages tailored towards small and medium sized businesses, allowing you to take your store online quicker than ever.
What Makes A Good E-Commerce Website?
There are some basic needs that your website needs to have to attract customers. Some of them are listed below.
- A logo: A logo is a symbol of genuinity and reliability. Ensure that it is unique and does not look similar to any other logo. Your logo will also go on all your marketing collateral, and will help consumers recollect your brand easily.
- Latest news and popular products: Your homepage is the hub of all information. Make sure it is always active with information about the newest products, deals, and also the latest trends and campaigns.
- Offers and free shipping: If you offer regular discounts and clearance sales, you are bound to get more customers to visit your site. Add free shipping options for a minimum purchase – this allows your customer to spend less on shipping and purchase more products from your website instead.
- Shopping cart: A shopping cart software solution behaves as the backbone of your website. It shows your customers the different products on your website and also manages their issues and queries. Some shopping cart software solutions also come with login functions where your customer can login to your website. This way, your customer will have a more personalized experience.
This list isn’t exhaustive. There are many things that you will need to explore on your own to try and figure out what works best for your website.
Visit other active e-commerce websites to get an idea of how things work and what they are doing to growth hack their sales. Good luck!